HNI Corporation, an industry leader in office furniture design and manufacturing is in search of a Digital Product Manager to join our team in Chicago, IL or Muscatine, IA. 

In this new position, you will play a crucial role in building HNI’s digital marketing and business capabilities as well as informing and executomg a vision for driving and capturing demand through an omni-channel, customer centric approach across the HNI organization.

As a key, strategic hire in a new department, you will support in defining the core digital capabilities to enable an agile marketing process that will drive the combination of customer acquisition, retention and the digital transaction ecosystem for HNI.

If you consider yourself an entrepreneurial spirit, have keen instincts for the right solutions at the intersection of customer experience, marketing and technology, this highly visible role at HNI might be a fit for you.  

What you will do:

• Serve as product subject matter expert in collaboration with cross functional stake holders. Track performance, identify improvement areas, and communicate with IT team to troubleshoot issues and/or improve experience. Participates and conducts UAT on all digital features.
• Actively partner with IT, Marketing, Analytics, and agency teams to develop features that drive customer acquisition, engagement, conversion, and satisfaction. Acts as a mediator between the consumers and the technical teams, communicating consumer needs and translating those needs into new digital features for the team to design.
• Develop and execute a vision for enabling digital demand, engagement and conversion across eCommerce, channels (email/text/push/social) and paid media.
• Collaborate with technology and HNI Operating Company brand/digital leads to leverage existing platforms in addition to seeking out and vetting new tools and agencies to create meaningful connections with a range of customer segments through digital touch points.
• Collaborate with agency partners in writing requirements, epics, and user stories to execute the product road map, including fixes and enhancements.
• Work within a Center of Excellence approach to managing digital products that impacts the path to purchase and efficiently scales across operating companies in a way that prioritizes the customer experience.
• Identify digital product trends relevant to a B2B2C environment from a variety of data sources to enable continual evolution of the customer experience.
• Own the digital customer experience from concept to launch and beyond.
• Develop test plans that allow for rapid iteration, monitor results and communicate to cross functional teams.

Who you are:

• 7+ years of digital product development, management and operations experience within a customer driven organization.
• Ability to develop and/or support the creation of product road maps inclusive of business case creation and prioritization.
• Proven track record of end-to-end, digital product life cycle development and launch within an omni-channel environment inclusive of eCommerce, paid media and CRM driven channels.
• History of owning the customer experience for a given product and understanding the matrix of feature/function and use case prioritization within the context of business objectives.
• Technology and digital product savvy with certifications in project, agile and/or scrum.
• Familiarity with building, managing and leading initiatives across functional teams.
• Strong analytical and problem-solving skill set.

We look forward to hearing from you!

Why HNI Corporation?

HNI Corporation (NYSE: HNI), is a $2.3 billion-dollar, global office furniture and hearth product enterprise.  Our furniture brands are among the strongest, most widely known in the industry, including HON, Allsteel, Gunlocke, HBF, Maxon, and OFM.    The depth and breadth of our brands, the scale and capability of our manufacturing, and the strength of our distribution enables us to provide the best office furniture solutions to meet the needs of every customer.

The fourth largest employer in Iowa, HNI Corporation has been ranked by Industry Week magazine as one of the “Top 100 Best Managed Companies in the World”, by Fortune magazine as “The Most Admired Company” in the furniture industry; and named by Chief Executive Magazine as one of the world’s best companies for leadership development.

We invite you to visit us at for the best visual overview of our organization.

EEO/Male/Female/Veteran/Disabled

Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at hnicareers@hnicorp.com . The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).